PJR Design, Inc.

PJR Design, Inc.

Distinctive Real Estate Experiences

PJR Design, a national, award-winning design firm, is known for creating environments 

that reflect your project and your brand, while keeping the sales cycle in mind. 

Graceful and dynamic interiors, state-of-the-art technology, understanding traffic flow, 

and a firm grasp of what drives your customer to buy are all a part of creating 

memorable experiences and the resulting sales.


With over 45 years of tried-and-true real estate marketing experience, 

we work as your advocate and collaborative partner to provide exemplary service and innovation

in creating Sales Centers, Design Studios and Interiors.



Sales Centers That Deliver Results

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To create the ideal experience for your customers, you need a holistic and strategic branded environment 

that considers the entire sales cycle. PJR Design, through its research process, 

identifies and analyzes your market profile using demographics and psychographics.


Next, working with our strategic branding partner, Pressley Johnson Design or with your chosen design firm, 

we determine the elements needed to create your custom Sales Center with the ideal tools to market your project.


Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

           color & furnishings schemes; construction documents with lighting design; and coordination 

           with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with

           purchasing, warehousing, delivery & installation

        • Interactive Presentations | Design, programming, hardware & Installation

        • Displays | Design, build & installation        • Video | Design & production

        • Assets | Realistic VR renderings; detailed floor plans with or without color & furniture;

           area maps showing your ideal location with its lifestyle amenities; and area lifestyle 

           photography; drone and helicopter view photography, when appropriate

        • On Site Barricade/Billboard/Directional signage



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1000M | Chicago

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Walton on the Park | Chicago

Assets that bring your project to life

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Essential to presenting your project accurately is the creation of your assets:

  • realistic VR renderings      • detailed floor plans with or without color showing finishes and furniture

  • area map depicting ideal locations and lifestyle amenities 

  • area photography       • drone and helicopter view photography


PJR Design can provide all of these services and more.

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Area Maps

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Floor Plans

Marketing signage — connecting brand, people and place

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Marketing signage takes you from the first impression to the final sale. Your project signage extends your brand, 

while clearly identifying your presence on site, announcing the project to your customer. 


We handle all aspects of the Construction Barricade and Banner, On-Site Billboard and  Directional Signage 

from site survey and design, permitting to creative, production and installation.

A turnkey experience for all your signage needs.

 

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On-site Directional Signage

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Identification and Informational Signage

Design Studios for Personalized Spaces

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The complex details that make up the selection process can be daunting. We understand and 

organize your finishes into concise selection packages that make the selection process seamless

for your customer. From floor treatments to wall tiles, cabinets to countertops, plumbing fixtures,

exterior color selection where applicable - we collect, inventory and work with your design

coordinator to present a complete look at your resident’s choices. 


Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

           color & furnishings schemes; construction documents with lighting design; and coordination

           with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with

           purchasing, warehousing, delivery & installation

        • Interactive Presentations | Design, programming, hardware & Installation

        • Displays | Design, build & installation

        

    


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Jacobs Home | Deerfield

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Walton on the Park | Chicago

Interiors That Welcome You Home

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First impressions are critical. PJR Design understands that, creating welcoming environments 

infused with your project’s brand. We specialize in Interiors for Lobbies, Amenity Areas and Furnished Models.


For your Lobby, that sense of arrival is everything. We welcome each resident into their building 

with your project’s brand reflected in the interiors. Amenity Areas are a big selling point for your building. 

PJR Design designs with your resident in mind, providing environments

that are more than trending. So your investment in lighting, furnishings and equipment 

displays the stylish side of your building, enticing prospective residents to want to stay. 

And while our Furnished Models are designed specifically 

for your marketing demographic, from millennials to empty nesters, 

we use stunning furnishings, casework and interior treatments to enhance the experience.


Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

 color & furnishings schemes; construction documents with lighting design; and coordination 

with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with 

purchasing, warehousing, delivery & installation

        

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Tapestry Glenview | Northbrook

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The Brook | Bolingbrook, IL

Wayfinding is more than just signage

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Wayfinding signage is about well-being, guidance and security. We work with the Architects and Developers 

analyzing the full experience to create a branded template of signs including directional, informational, identification and warning signs. 


We handle all aspects of the Wayfinding signage from permitting to creative, production and installation.

Using good design principles and spatial understanding, we work together with 

your team to create a clear direction and sense of place.

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Warning Signage

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Illuminated Identification Signage

Imagine a Pop-up Real Estate Sales Center

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PJR Design unveils a new alternative to traditional Sales Centers.  Using the "Pop-up" Sales Center concept, 

you only need to account for flooring, painting and lighting, which reduces your buildout costs. 

Then PJR Design will provide the custom casework and displays to showcase your project.


After your project is sold out, you can then remove and reuse the custom casework and display panels

for your next "Pop-up" Sales Center, saving time and costs.

DeMarcay Sales Center is an example of how this worked in a retail space.

Before

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PJR was commissioned by Greg Kveton of GK Development to design

the Sales Center for DeMarcay, a luxury condominium residential project

in Sarasota, Florida. The challenge was to house it in a small retail space

Greg was able to rent directly across from the project site.

We would approach the project in our typical manner - demo the space

and construct a new space reflecting the ambiance of the project.

We discovered during the process that the retail space was below the

flood plain. FEMA, therefore, would only allow 50% of the assessed tax

value in renovation costs greatly impacting the budget.


In addition to creating award-winning Sales Centers, the design staff at 

PJR Design has extensive experience in Trade Show Design and

Fabrication. Using this knowledge, from large industrial exhibits to

food innovation demos, we reimagined the DeMarcay Sales Center.

You‘ve seen “Pop-up” retail stores, now you have “Pop-up” Sales Centers.

After

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Working closely with Christine Lutz of ON Collaborative, the 

Sales and Marketing firm responsible for the DeMarcay project, 

PJR designed a space with minimal construction and maximum 

sales potential. The existing space was demo’d, we added new

flooring showing actual materials used in the condominium 

residences, painted the walls, used an open grid suspended 

ceiling which showcased the actual ceiling height in the unit, 

installed track lighting and refurbished the exterior storefront.


Next we added the displays - material selections display 

shelving, bath and kitchen vignettes including a faux kitchen 

window showcasing an LED back-lit photo mural of the Gulf, 

monitor enclosures and a scale model base were all casework 

we fabricated off site and then installed.  In addition, PJR 

Design selected and provided all interior furnishings.

And the “Pop-up” Sales Center was born.  The perfect solution to a challenge beyond our control, and ideal for retail spaces and smaller budgets. And when your client says the PJR team exceeded expectation, 

our goal has been met.

SOME OF OUR CLIENTS

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PJR Design, Inc.

651 West Washington, Suite 300 Chicago, Ilinois 60661

(312) 837-3231