Distinctive Real Estate Experiences

To create the ideal experience for your customers, you need a holistic and strategic branded environment 

that considers the entire sales cycle. PJR Design, through its research process, 

identifies and analyzes your market profile using demographics and psychographics.

Next, working with our strategic branding partner, Pressley Johnson Design or with your chosen design firm, 

we determine the elements needed to create your custom Sales Center with the ideal tools to market your project.

Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

           color & furnishings schemes; construction documents with lighting design; and coordination 

           with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with

           purchasing, warehousing, delivery & installation

        • Interactive Presentations | Design, programming, hardware & Installation

        • Displays | Design, build & installation        • Video | Design & production

        • Assets | Realistic VR renderings; detailed floor plans with or without color & furniture;

           area maps showing your ideal location with its lifestyle amenities; and area lifestyle 

           photography; drone and helicopter view photography, when appropriate

        • On Site Barricade/Billboard/Directional signage

Essential to presenting your project accurately is the creation of your assets:

  • realistic VR renderings      • detailed floor plans with or without color showing finishes and furniture

  • area map depicting ideal locations and lifestyle amenities 

  • area photography       • drone and helicopter view photography

PJR Design can provide all of these services and more.

Floor Plans

Marketing signage takes you from the first impression to the final sale. Your project signage extends your brand, 

while clearly identifying your presence on site, announcing the project to your customer. 

We handle all aspects of the Construction Barricade and Banner, On-Site Billboard and  Directional Signage 

from site survey and design, permitting to creative, production and installation.

A turnkey experience for all your signage needs.

The complex details that make up the selection process can be daunting. We understand and 

organize your finishes into concise selection packages that make the selection process seamless

for your customer. From floor treatments to wall tiles, cabinets to countertops, plumbing fixtures,

exterior color selection where applicable - we collect, inventory and work with your design

coordinator to present a complete look at your resident’s choices. 

Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

           color & furnishings schemes; construction documents with lighting design; and coordination

           with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with

           purchasing, warehousing, delivery & installation

        • Interactive Presentations | Design, programming, hardware & Installation

        • Displays | Design, build & installation

First impressions are critical. PJR Design understands that, creating welcoming environments 

infused with your project’s brand. We specialize in Interiors for Lobbies, Amenity Areas and Furnished Models.

For your Lobby, that sense of arrival is everything. We welcome each resident into their building 

with your project’s brand reflected in the interiors. Amenity Areas are a big selling point for your building. 

PJR Design designs with your resident in mind, providing environments

that are more than trending. So your investment in lighting, furnishings and equipment 

displays the stylish side of your building, enticing prospective residents to want to stay. 

And while our Furnished Models are designed specifically 

for your marketing demographic, from millennials to empty nesters, 

we use stunning furnishings, casework and interior treatments to enhance the experience.

Services include:

        • Interior Spatial Architecture | Design drawings with space planning & systemic traffic flow; 

 color & furnishings schemes; construction documents with lighting design; and coordination 

with General Contractor (bid review and construction observations)

        • Interior Furnishings & Casework | Floor, wall, ceiling & window treatments coordinated with 

purchasing, warehousing, delivery & installation

Wayfinding signage is about well-being, guidance and security. We work with the Architects and Developers 

analyzing the full experience to create a branded template of signs including directional, informational, identification and warning signs. 

We handle all aspects of the Wayfinding signage from permitting to creative, production and installation.

Using good design principles and spatial understanding, we work together with 

your team to create a clear direction and sense of place.

PJR Design unveils a new alternative to traditional Sales Centers.  Using the "Pop-up" Sales Center concept, 

you only need to account for flooring, painting and lighting, which reduces your buildout costs. 

Then PJR Design will provide the custom casework and displays to showcase your project.

After your project is sold out, you can then remove and reuse the custom casework and display panels

for your next "Pop-up" Sales Center, saving time and costs.

DeMarcay Sales Center is an example of how this worked in a retail space.